Phishing Simulation for Your Business
Phishing simulations for businesses reveal how many of your employees would click on a fake email - safely, under controlled conditions, and with formal authorisation. CoBoo runs phishing simulations for businesses of all sizes across the Netherlands and gives you real insight into your organisation's true vulnerability before an attacker finds it first.
What is a phishing simulation?
In a phishing simulation, we send realistic fake emails to your employees, on behalf of your organisation, exactly as a real attacker would. Every click, every submitted credential, and every report is tracked, but nothing goes wrong: the fake landing page shows a learning moment instead of causing harm.
The result: you know exactly which employees, departments, or locations need extra attention. And your employees finally understand how convincing phishing can be, because they nearly fell for it themselves.
A phishing simulation is not just a measurement - it is itself a powerful learning moment for the whole organisation. Employees who receive a simulated phishing email and almost fall for it are demonstrably more alert than colleagues who only received training without the lived experience.
Most cyber attacks start with phishing. Not through sophisticated technical exploits, but through an email that is just convincing enough. CEO fraud, ransomware, data breaches - the key almost always lies with an employee who clicked. A phishing simulation makes that risk measurable and manageable.
How a CoBoo phishing simulation works
- Intake: We discuss your organisation, department structure, and which attack scenarios are most relevant.
- Build scenarios: Together or based on current threat trends, we create convincing phishing emails, including your own branding if desired.
- Campaign (2-4 weeks): Emails are sent at your pace. Employees do not know a test is running.
- Real-time insight: Our dashboard shows live who clicks, who reports, and who submits credentials.
- Report & debrief: You receive a detailed report with click rates per department and an executive summary.
- Targeted follow-up: Employees who clicked receive a learning moment. Optionally via Lumyo Awareness Training.
Results from CoBoo phishing simulations
Based on phishing simulations run for businesses in the Dutch SME market:
of employees click on a phishing email on average in the first simulation
fewer clicks on average in the second simulation six months later
of employees spontaneously report the fake email after awareness training
Proven results: Organisations that run regular phishing simulations see on average 70% fewer successful phishing attacks after the first year.
What you gain
- Insight into your organisation's real phishing vulnerability
- Identification of high-risk employees and departments
- Documented evidence of awareness measures for auditors and insurers (ISO 27001, NIS2)
- Measurable improvement: repeat after 6 months to see how much better your team performs
- Employees who recognise and report phishing sooner
Businesses that actively invest in phishing simulations and training see the likelihood of a successful attack fall by an average of 70% after the first year. That is not theory - it is what we measure with the organisations we work with.
What our clients say
What clients say about phishing simulations at CoBoo:
"We have 45 employees in the healthcare sector and were surprised how many people clicked on the phishing email. We thought it would be fine, but the click rate in the first test was 41%. After training and a repeat test six months later we were down to 9%. That is a difference you feel in day-to-day working life."
"As an accounting firm we work with confidential financial files belonging to our clients. We knew phishing was a risk but wanted it in black and white. CoBoo's simulation gave us exactly that: a clear report per department and concrete recommendations. We also used the results successfully with our cyber insurer."
"Our IT team was sceptical - they thought they would spot it. Well, two out of three IT staff clicked on the simulated message. That was an eye-opener for the whole company. Security awareness training has been a permanent fixture on the agenda ever since."
Fully compliant
A phishing simulation requires formal authorisation from the organisation and, depending on the collective agreement or company policy, approval from the works council. CoBoo guides you through this process. We always work under a written agreement, and all data is processed in accordance with GDPR.
Legal preparation is part of our intake conversation. We make sure you are legally covered before the first email goes out - so you do not need to worry about the legal side.
What does a phishing simulation cost?
The cost of a phishing simulation at CoBoo depends on the size of your organisation, the number of scenarios and the reporting required. CoBoo uses a fixed project price, so you know upfront what to expect.
- Fixed project price, no surprises afterwards
- Includes intake conversation, campaign and final report
- Scalable: from a one-off test to an annual programme
- Combinable with Lumyo Awareness Training for a complete package
Get in touch for a no-obligation tailored quote. Read also: what determines phishing simulation costs?
Frequently asked questions
Is a phishing simulation legal?
Yes, provided it is conducted with formal authorisation from the organisation. Depending on the collective agreement or company policy, works council approval may also be required. CoBoo guides businesses through the entire process.
How often should you run a phishing simulation?
At least twice a year for optimal effect. The first simulation provides the baseline; a repeat after six months shows concrete improvement. Businesses with NIS2 or ISO 27001 obligations often opt for quarterly campaigns.
Do employees know a simulation is running?
No - that is precisely the point. Employees receive the fake emails at a random moment during the 2 to 4 week campaign period. This gives the simulation a realistic picture of behaviour under real conditions. A learning moment always follows at the end.
Which sectors is a phishing simulation suitable for?
CoBoo works with organisations in all sectors: healthcare, financial services, manufacturing, construction, professional services and more. Phishing affects businesses regardless of sector - the vulnerability always lies with people.
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Whether you have 5 or 500 employees - there is a solution for every business size.
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